UK craft brewers BrewDog are on pace to double its US business this year, according to an email sent to BrewDog USA wholesalers, reports Brewbound.
Chief revenue officer Adam Lambert reported that the company’s depletions (sales to retailers) increased 95% through the first eight months of the year. The company has also sold more than 320,000 case equivalents.
“Last August was our highest depletion month in 2018, and we surpassed that number by 50%,” he wrote. “With September prelims coming in strong, we are still on pace to double our business in 2019. We continue to outpace the category and most of our competitors!”
BrewDog’s US home in Ohio, where it built a 100,000 sq. ft. production facility, accounts for 55% of its domestic business, and in-state sales are growing at a rate of 80%.
Among BrewDog’s fastest growing regions is the Mid-Atlantic, where sales have increased 162% year-over-year, and now makes up 26% of its business.
Driving much of BrewDog’s growth are its five core brands, which account for 86% of its sales and “deliver the biggest revenue” in its portfolio, Lambert wrote.
Sales of core IPAs Elvis Juice and Hazy Jane are up 104% and 95%, respectively, year-to-date. Grapefruit-infused Elvis Juice now represents nearly half (49%) of BrewDog USA’s business, while New England-style IPA Hazy Jane makes up 22% of its business. Sales of BrewDog’s flagship Punk IPA, which accounts for 8% of the company’s business, are flat.