First introduced in the US in April, Euphorics™ are a liquid hops product made by brewers for brewers
John I. Haas Inc. (Haas®), a leading global provider of hops and advanced hop products, and Hops® Connect Canada, one of the largest suppliers to the Canadian craft brewing industry, are thrilled to announce the official launch of Euphorics™ in the Canadian market. This innovative, water-soluble flavour product offers craft brewers an exciting new tool to enhance the flavour and aroma of their beers and beverages using natural botanical and hop-derived flavours.
“We are very excited to partner with Hops Connect Canada to bring Euphorics™ to Canadian brewers,” said Josh Vigansky, Director of Product and Portfolio at John I. Haas. “Our shared mission is to provide brewers with world-class flavour innovations that can help them streamline production and stand out in a competitive market.”
Euphorics™ is a versatile solution designed to be added post-fermentation, delivering consistent and intense flavours that are currently trending across beverage categories. Euphorics™ are currently available in four flavours, including Cosmic Guava, Peachy Keen, Pomelo Daydream, and Pineapple Paradise, in three sizes, 50mL, 500mL, and 1L. Whether enhancing hop-heavy brews or creating unique beverages like hop waters or hard seltzers, this product provides brewers and beverage producers with new creative possibilities without compromising stability or process efficiency.
“This is an exciting step in providing more innovative tools to help Canadian brewers continue to craft exceptional, unique beverages,” said Will Konantz, General Manager of Hops Connect Canada. “We’ve been looking forward to this day since witnessing the response at the U.S. Craft Brewers Conference back in April. I have no doubt it will be a similar response as we begin to introduce Euphorics™ to customers here in Canada.”
Brewers from coast-to-coast will be able to access Euphorics™ through Hops Connect Canada beginning in November.
About John I. Haas
HAAS® is the world leader in innovative hop products. We are farmers, hop breeders, scientists, researchers, brewers, and beer lovers all working together to change the way the world thinks about hops. Whether it’s ensuring your supply chain, improving brewing efficiency, creating renowned flavour and aroma products or simply helping you discover exciting hop flavours from around the world—HAAS is dedicated to helping you create your next great beverage.
About Hops Connect Canada
Hops Connect Canada is a leading supplier to Canadian craft brewers, providing top-quality hops innovative brewing products from around the globe since 2013. Proudly Canadian-owned and operated, Hops Connect Canada strives to support brewers with world-class products and dedicated service.
SOURCE: Hops Connect Canada (Press Release)
PHOTO CREDIT: John I. Haas®