According to The Business Research Company, the non-alcoholic beer market size has grown strongly in recent years. It will grow from $20.08 billion in 2023 to $21.94 billion in 2024 at a compound annual growth rate (CAGR) of 9.3%. The growth in the historic period can be attributed to expansion of online sales platforms, changing consumer preferences, improved taste and quality, prevalence of alcohol-related diseases, strong economic growth in emerging markets.
The non-alcoholic beer market size is expected to see strong growth in the next few years. It will grow to $31.99 billion in 2028 at a compound annual growth rate (CAGR) of 9.9%. The growth in the forecast period can be attributed to government initiatives and public health campaigns, sustainability and eco-friendly brewing, changes in health-conscious consumers and lifestyles, cultural and religious factors, greater presence of no- and low-alc beers in the on-premise. Major trends in the forecast period include new product development, craft and artisanal non-alcoholic beers, alcohol-free socializing, non-alcoholic beer in sports and fitness, collaborations and flavor innovation.
Market Drivers and Trends:
The growing awareness of the benefits of alcohol-free beverages supported the growth of the non-alcoholic beer market in the historic period. Alcohol-free beer or non-alcoholic beer generally contains negligible or very little alcohol, which usually ranges from 0% to 1.2%. According to an article by Upstream Brewing Company, alcohol-free beer improves cardiovascular health, increases bone mineral density, reduces the risk of osteoporosis, and also stimulates breast milk production. For instance, according to a 2021 survey, 38% of Indians wish to switch from standard strength beer to no or low-alcohol beer. The trend is prevalent among young consumers in the 25 to 34 age group with 41% of young beer consumers willing to switch to no or low-alcohol beers . Therefore, growing awareness of the benefits of alcohol-free beverages supported the growth of the non-alcoholic beer market.
Non-alcoholic beer manufacturers are introducing innovative products into the market owing to a significant rise in awareness of health consciousness among consumers. Consumers are more concerned about their health and are accepting paying more for food that is specifically good for their health. There is an increase in demand for low-alcohol and no-alcohol items from people with health illnesses. To capitalize on this, many companies are launching new products into the market to increase their share. For instance, in 2021, UNLTD IPA., an alcohol-free beer manufacturer launched a non-alcoholic beer that has only 13 calories per bottle, is vegan friendly, and is gluten-free. Similarly, Athletic Brewing Company, a non-alcoholic beer producer has launched All Out, an extra dark stout with a full-bodied mouthfeel and toasty finish, accented with coffee and bittersweet chocolate.
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Major Key Players of the Market:
Anheuser-Busch InBev SA, BERNARD Family Brewery Inc., Big Drop Brewing Co., Carlsberg Breweries Group, Coors Brewing Company, Erdinger Weibbrau GmbH, Heineken N.V., Krombacher Brauerei Bernhard Schadeberg GmbH & Co. KG, Moscow Brewing Company, Royal Swinkels Family Brewers UK Ltd., Suntory Holdings Limited, Kirin Brewery Company, The Bayerische Staatsbrauerei Weihenstephan, Athletic Brewing Company, Clausthaler Inc., BrewDog plc, Bitburger Braugruppe GmbH, Paulaner Brauerei Gruppe GmbH & Co KGaA, Warsteiner Brauerei Haus Cramer KG Company, Franziskaner Brauerei GmbH, Jever Brauerei KG, Weihenstephaner Brauerei GmbH, Schneider Weisse KG, St. Pauli Brauerei KG, Krombacher Brauere GmbH, Brooklyn Brewery Corp., Carlsberg Group AS, Arthur Guinness & Sons plc, Ceria Innovations Private Limited, Collective Arts Pvt. Ltd.
Non-Alcoholic Beer Market 2024 Key Insights:
- The non-alcoholic beer market size is expected to see strong growth in the next few years. It will grow to $31.99 billion in 2028 at a compound annual growth rate (CAGR) of 9.9%.
- Growing Awareness Of The Benefits Of Alcohol-Free Beverages Drives The Non-Alcoholic Beer Market
- Innovation In Non-Alcoholic Beer
- North America was the largest region in the non-alcoholic beer market in 2023
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SOURCE: OpenPR / The Business Research Company (Press Release)
PHOTO CREDIT: The Business Research Company