In a definite odd social media move, Miller Lite has just started a month long program that rewards you with a free beer for unfollowing Miller Lite.

The company says its campaign is an effort to make its fans enjoy time with friends instead of time staring at their phones. According to the company, they’re trying to rebrand normal time spent talking in a bar with friends as “Miller Time.”

Additionally, Miller says its social media accounts will be “going dark” and “taking a break from posting.” Though, ironically, the announcement says that “social media influencers will also be deployed to amplify the new campaign to encourage and inspire Miller Time amongst friends,” reports Thrillist. 

Here is how Miller’s is doing it:
1. Take a photo or screenshot of you not following Miller Lite on either platform. Text that to 49375 with the word “UNFOLLOW.”
2. Wait for the company to respond with a link. 
3. Go to that link and upload a receipt with a Miller Lite on the tab. 
4. The company will shoot you money for the beer via PayPal. 

The beer purchase must occur between October 22 and November 22, with the receipt submitted by December 6 at the latest. If you drink other Miller’s products besides Miller Lite, you’re out of luck, it only applies to Lite.