Brewdog’s US chief revenue officer Adam Lambert tells Brewbound that there is room in the market for more nitrogenated craft beers.
The Scottish-based company will come out in the first quarter a nitrogenated version of Jet Black Heart with espresso both on draft and in 16 oz cans.
Other new products for 2020 include Brewdog’s AF (alcohol free) line in four styles. Pale ale Nanny State and Punk AF are both currently available, while Stout AF and Hazy AF will be released at the end of Q1.
In the States, Brewdog’s Jet Black Heart oatmeal milk stout, Hazy Jane IPA, Cooa Psycho imperial stout, Clockwork Tangerine IPA and Lost Lager are selling like gangbusters.
Its Punk IPA, however, has not found its market in the States. While for the UK market it came across as a true IPA, in the States where taste has been shaped by California-style IPAs, Punk IPA comes across more as an American pale ale.
For the rest of the interview, go here.