It only makes sense. For years drinkers have been combining alcohol with the caffeine buzz of Red Bull. Now it’s coming to you in a can of hard coffee.
According to Thrillist, canned hard coffee will be THE drink of 2020, saying that it is “like a pair of sneakers that go with your entire wardrobe”.
While you might be expected to think that makers just brew coffee, put it in a can and then add some booze such as Baileys, it is actually made like hard seltzer. Malt is brewed, stripped of colour and flavour, and then coffee flavours are added.
Thrillist states that major brands include Newground Hard Nitro Café Latte, PBR Hard Coffee and La Colombe Hard Cold Brew Coffee, made by MillerCoors.