Canada’s Oldest brewery, Molson Canadian, has set out on a mission to help celebrate Canada Day.
Since 1786, seven generations of Molson have been brewing in Canada and they want to celebrate all Canadian beer brands this week by creating a case of Canadian only beer. Molson is inviting their fellow brewers across Canada to join them in spotlighting local brews.
#MakeItCanadian is aimed at being a case where Canadian-founded beer can stand together. The case will be available for purchase for a limited time in select markets on or around July 1st. The launch of Molson’s new campaign is to “celebrate Canadian-founded beer brands, inspiring Canadians to #MakeItCanadian on their next beer run.”
The Canadian Case will also donate $5 from each case sold to local charities.