With COVID-19 playing a role in the beer industry and its sales with hopes that sales increase as the weeks continue to grow, several brewers across the country have depended on several factors in keeping their business afloat. This includes the owners of Balzac Craft Brewing, 948 Brewing and Fitzsimmons Brewing all based out of Alberta having faced their share of challenges but all three outlets say that their communities have played a key role since the pandemic hit.
“Our last four months can be summed up in one word… community,” said Balzac company spokesman Michael Ward.
“We really appreciate how our community has supported us,” said 948 Brewing co-owner and operator Kyle Wudrich.
Owners Stew and Nola ward, owners of Balzac Craft Brewing, were hit only eight months into their opening when the pandemic hit Canada, forcing them to close access to their taproom.
“We began planning smart, expanding our offerings. We hosted online bingo nights, we offered home delivery, started a growler exchange program. We communicated frequently with our community through social media and verbal conversations at our taproom,” said Ward.
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