As we kick off the new year and people are looking to a brighter year ahead not only as an overall outlook but in the brewing industry as well, Coors Light came up with a way for people to say bye-bye to 2020. Coors Light teamed up with creative agency Rethink to create Chill Starters, designed to be lit up and burned. The fire starters are made from 100 percent 2020 newspapers. This was designed this way  so people can enjoy the feeling of relaxation as headlines, stories and photos from a challenging year burn in flames.

Each of the Chill Starters feature a triangular shape and a set of the newspaper-based fire starters boxed with the same shape – reminiscent of the mountains depicted in the beer company’s branding.