Molson Coors Beverage Co. is taking a step in a new direction with an alternative ingredient to alcohol –  the drink, Veryvell, contains CBD.

Pete Marino, president of the emerging growth division for Molson Coors, said Molson is looking to create a new mega-brand within three years. Veryvell is one of the non-alcoholic candidates  which is already known for its production of La Colombe coffee drinks and ZOA Energy drinks.

Colorado will be the testing grounds for this project. The company will have discussions later this year about whether to expand into other regions.

The drinks are made by Truss CBD USA as part of a joint venture between Molson and Canadian cannabis company Hexo Corp. Veryvell is already sold in Canada along with four other brands from the Hexo partnership. However, the U.S. Veryvell drinks won’t contain the  THC ingredient.

A Coors unit will distribute the beverages with a suggested retail price of US$3.99 for a 12-ounce can and US$14.99 for a four-pack.

The Veryvell non-alcoholic sparkling drinks will be sold through retailers and online in flavours such as grapefruit tarragon, strawberry hibiscus and blueberry lavender.

Canada-based cannabis company Aphria agreed last year to buy a U.S. craft beer company Sweetwater Brewing Co., and then merged with Tilray, which is a partner of Anheuser-Busch InBev. Constellation Brands Inc. also has a partnership with Canadian cannabis company Canopy Growth Corp.