Toronto Breweries Giving Customers Local Hard Seltzer Alternatives to White Claw

Shopping locally is more important than ever right now as Canadians approach the one-year mark of the beginning of the pandemic – Toronto breweries are giving their customers a chance to do just that.

As hard seltzer continues to dominate the market, the White Claw brand has added new flavours to its selection for 2021, and brewers want to give Canadians a chance to support local brews instead.

Last summer Great Lakes Brewery released their new spirits line with the launch of Vodka Soda with Citrus and Gin Soda with Key Lime. The popularity from these two releases exploded and has now led to the release of their new Gin Soda with Strawberry and an upcoming Tropical Fruit Punch Seltzer expected to release in just a few weeks.

“Just like brewing, we always try to evolve as a brand and as a company,” said Troy Burtch, Marketing & Communications Manager for Great Lakes Brewery.

“As a brewing company fully ingrained in the Ontario scene, we could see ready to drink cocktails and seltzers were starting to do some great volume here in the province so we said we can do this and we can do this better.”

In addition to their new webstore, Kensington Brewing Company has also released a number of seltzers with their popular Peach and Lavender as well as Mango and Lychee flavours set to enter over 100 Beer Store locations by spring.

Photos courtesy of Blood Brothers Brewing, Kensington Brewing Co., Great Lakes Brewery.