American brewing mogul, Anheuser-Bush, will be giving the hard seltzer market another go. After several attempts, the company opts to give it another try.

The maker of Budweiser tried to dip its toe into the alcoholic seltzer market a few years ago and flopped. The problem, according to Anheuser-Busch’s new chief executive: It was too focused on Bud Light.

Now, with the White Claw brand dominating the hard seltzer market, the industry is seeing the market start to slow. But this is the ideal time for Anheuser-Bush to jump in and take its shot. This time, the company is aiming at a successful launch by marketing its Bud Light and Michelob Ultra brands, along with a new seltzer created with rapper Travis Scott.

The brand is looking to remarket itself and adjust its tools and operations to market to a broader audience by creating a larger range of drink options, according to Brendan Whitworth, who took over the reigns of Anheuser-Busch InBev’s North American business in July.

Over the last three years, Anheuser-Busch has been working to improve its consumer research, build new product-development capabilities, and change the culture throughout the company and its wholesale network.

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