Located on the West Coast of British Columbia, Oliver’s Firehall Brewery is breaking into a new market with their non-alcoholic experimental beer called Fire Drill N.A.I.P.A.

The brew is an Indian Pale Ale which is “refreshing and hoppy, with strong aromas of citrus fruit” and is brewed in collaboration with Escarpment Laboratories in Guelph, Ontario.

“The non-alcoholic beer market is on the rise, a market usually unavailable to small craft breweries without large budgets or space for the necessary specialized equipment,” the brewery said in a statement released on Thursday. “This barrier is now being broken down through creative brewing practices like limited fermentation, opening up the market to artisan brewers.”

The brewing process is unique as a maltose-negative strain of yeast is used when producing the beer, which ferments just a little bit of the sugars naturally produced.

The experimental beer will be available for purchase on tap and in bottles. 

Photo courtesy of Firehall Brewery