“Save a Tree, Pee In a Busch”, is the tagline for Busch Light’s newest product which was released on April Fools Day. However, as clever as this marketing ploy was, it is the real deal.

Busch Light has created a limited-edition funnel kit available for purchase on their website. The clever campaign and product launch is the company’s way to increase their sustainability standards in the market, aiming to further protect forests, in partnership with One Tree Planted where 100% of sales from the kit will go to this organization. 

Most people would not know that urinating on trees is harmful not only to them, but to the environment. It leaves trees open to diseases, pests and nutrient loss, which is why Busch created this alternative solution to enjoying their product and helping to save a tree in the process.

Photos courtesy of Busch/Twitter