Hops Connect takes great pride in being Canadian-owned and operated. This leading hops supplier to craft breweries, now in its 10th year, supplies brewers in every province and territory, and has always priced hops in Canadian dollars. The company announced today that it is adding “Canada” to its name. It’s a natural evolution that better aligns with who they are, how they do business with craft brewers, and how they are growing. From today, this leading hops company is now Hops Connect Canada.

Further, the company’s goal is to be more than just a supplier to brewers. “We are striving to be your partner in craft” said Will Konantz, the company’s Head of Operations.  “A partner who supports brewers with best-in-the-world hops and hop products, with great advice, and with a shared passion for the Canadian craft brewing community” added Robbie Waters, Sales Partner for Eastern Canada.

Hops Connect Canada supplies world leading hops directly from partner-farms that grow proprietary varieties including the likes of Citra, Mosaic, Strata & Galaxy. The company recently introduced advanced liquid-hop products like Spectrum, Incognito, Flex & HopAid with significant process efficiencies.

“While our name and our branding has been updated, what has not changed, is the way we do business” said Rob Waters. “We’ll continue to store hops right here in Canada. We continue to price in CAD. And we’ll continue to bring the world’s best hops to brewers directly. In other words, while you might see some visual changes with our new brand – a new logo, new boxes, new swag, and new delivery trucks, in all the ways that matter we remain exactly the same.”

The company also announced that it has launched the first edition of a “Product Book” highlighting its hop portfolio and advanced products.