BEES is Labatt’s proprietary B2B ordering platform, a one-stop-shop that allows small to medium-sized retailers to browse through products, place orders, arrange deliveries and manage invoices, all in one place and right in the palm of their hands. 

Designed to revolutionize sales capabilities, whilst making retailers’ lives more efficient and their businesses more profitable. Labatt is shifting away from transactional conversations and replacing them with more frequent discussions on customer behaviour, business development, and data-driven decision-making based on insights gained from BEES. 

Labatt is the first to market with this kind of innovation; officially launching in Quebec after a successful pilot, with plans to eventually expand. On the cusp of Labatt’s 175th anniversary this October, BEES demonstrates where Labatt is headed as a leader in innovation and growth in the food and beverage industry.