Beer is more significant than ever, with more money being spent than ever before and more breweries per head of the population than any other country in the world. Conference Board of Canada figures show beer supports 149,000 Canadian jobs, with a labour income of $5.3 billion while contributing $13.6 billion to Canada’s GDP. This impact is primarily due to the domestic nature of Canada’s beer industry. In 2020, 1 in every 100 jobs in Canada is supported by beer, and 85% of the beer consumed in Canada was brewed in Canada.
Brewers Journal Canada is a B2B beer industry media company led by a team having extensive knowledge and appreciation for beer (especially craft), its production, and the culture surrounding it.
Brewers Journal Canada is the ‘go-to’ industry magazine for breweries, brewpubs and retail businesses. Brewers Journal Canada provides breweries with the latest insights into brewing equipment and associated science, technologies, as well as the key drivers impacting the entire value chain and production of essential ingredients such as hops, malts, and yeast. Published in print four times a year and complemented by a fully-fledged website updated daily, Brewers Journal Canada is essential reading for those involved or interested in the brewing industry, here in Canada and abroad.
The Brewers Journal Canada team has also expanded into creating intimate in-person events where beer professionals have a broader chance to connect, learn, engage and share each other’s success stories through its “TEDx style” biannual industry conferences—the Brewers Lectures series, as well as the annual dinner & awards ceremony—the Canadian Brewers Choice Awards.
Readers
The readers of The Brewers Journal (Canada Edition) share a common bond — a dedication to the production and supply of quality craft beer. While this beer may be produced in Canada, it draws on inspiration from across the globe, using ingredients sourced internationally and equipment from a diverse number of manufacturers, and they have the purchasing power to invest.
The primary audience of The Brewers Journal (Canada Edition) are Canadian breweries. There are approximately 900+ Canadian breweries operating in Canada, and that number is continuing to grow. This category is the title’s primary audience and encompasses the entire spectrum of breweries such as Flying Monkeys, Steam Whistle, Garrison, Yukon Brewing, Driftwood, and Grand River as well as new businesses such as Brunswick Bierworks.
The magazine is also aimed at micro/nano breweries and brewpubs , increasingly popular trends in Canada, encompassing pubs that brew on site to small startups. In addition, The Brewers Journal (Canada Edition) is well received by many home-brewers, and retail businesses such as bottle shop owners — companies sell beer for consumption on site and also frequently hold classes on brewing.
The Brewers Journal (Canada Edition) comes to you from the team behind The Brewers Journal in the UK and Ireland. Since the summer of 2016, it’s the only B2B Title in Canada that is dedicated solely to the craft brewing industry, which reaches 97% of the Canadian breweries in operation today.
Editorial
Each issue of The Brewers Journal (Canada Edition) features comprehensive, and diverse, editorial coverage that ranges news of the latest product launches to in-depth features analyzing growth areas of Canadian brewing.
These include:
- Equipment Insight: A comprehensive news and feature overview of the latest launches and developments from the manufacturers of brewing equipment and associated equipment and products.
- Technical Insight: In-depth analysis of brewing ingredients and associated products and services from industry leaders.
- Regional Reports: In-depth features investigating the growth, or decline, of certain regions, the breweries located here, the beers they specialized in, and the economic, legislative or government-led drivers behind this.
- New beers: A breakdown of the latest beer launches from the major breweries across the globe.
- Beer Business News: A section dedicated to the news that will inform future feature articles. The focus here is news ranging from hop shortages and price increases or decreases to the incentives being offered to fledgling breweries to expand their business.
- Meet the Brewer: A classic profile piece but coupled with relevant market intelligence. A look at the background of the business, its journey, its current position regarding the beers it offers, and also where it anticipates growth.
- Meet the Beer: An informative section dedicated to one particular beer type or brewing technique each issue. This can range from Pale Ale varieties such as IPA and Saison to Lager, Gose, Lambic, Wheat, Sour and Dark Ales such as Stout and Porter. This will detail the main beers in each section, the market leaders and the newest brews that are having an impact on the market.