Where’s the thrill in acting appropriately when out with friends? In a teaser campaign by Wunderman Thompson, Cold Ones, a non-alcoholic beer brand from Canada, seeks to emphasize fun, fun, fun rather than sober safety messaging. The start-up encourages people to have a few drinks and have fun “irresponsibly.” Of course, they shouldn’t get out…
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One company is making every effort to change the way that adults engage in social drinking. GABA Labs is creating functional chemicals as patented substitutes for alcohol that are said to imitate the desirable effects of alcohol without giving users a hangover. GABA Labs, a British company, has produced goods that promote social drinking while…
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Beer’s beneficial blend of chemicals, which stimulates the variety of a healthy microbiome, may be excellent for your gut and immune system and help you feel better overall in one scientific review. “Due to the conversion of beer substrates, the formation of bioactive end products, and the presence of microorganisms, some of its components exert…
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On August 24, 2018, NuBrew officially launched, but for a time, even that was doubtful. For the brewery to be able to fill the tanks used to make beer, the municipal council had to give permission for a greater amount of water supplies than had previously been permitted. The difficulties persisted. The pandemic that began…
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The 2023 BC Food & Beverage Leadership Award has been nominated for Patt Dyck, co-founder of Cannery Brewing, who has spent more than 20 years contributing to Penticton’s craft beer sector. The voting period for the prize, in which she is one of three finalists, will run from September 5 through September 19. “We all…
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The winners of the prestigious awards in 10 different categories are proudly announced by the World Beer Awards 2023, now in its 16 year. An distinguished team of judges carefully evaluates each style winner to select the final World’s Best in this worldwide competition, which honours and celebrates the world’s greatest beers. On its official…
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According to lobby records, a number of the largest alcohol producers in the world have lobbied Manitoba PCs over the past three years on PCs “modernization” plans to boost private booze sales. Regarding the PCs “modernization” plans to increase private liquor sales, lobbyists from Labatt, Diageo, and Molson Coors all documented lobbying engagements with Manitoba…
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At the prestigious World Beer Awards 2023, an event held in the United Kingdom, The Archibald Microbrewery distinguished itself by taking home six honours representing Canada’s finest. The six beers are Ci-boire, Joufflue, Neipa and Brasseur, Belle-mer, Bopère, and Matante. Beginning in August, Bopère and Matante, two of these six beers, took home the gold…
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The strategic plan that underpins Modelo’s success dates back to the 1980s. Modelo Especial’s ascent to the position of top beer in America, according to Jim Sabia, executive vice-president and managing director of Constellation Brands’ beer division, was not a result of chance. Sabia said, “The fact that we became the No 1 beer in…
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Fobi AI Inc. (FOBI:TSXV) (FOBIF:OTCQB) (the “Company” or “Fobi”), an industry leader in harnessing AI and data intelligence to enable digital transformation, is pleased to announce that the Company has signed an agreement with Vancouver Island Brewing (VI Brewing) to implement a new digital loyalty program that will leverage wallet pass technology and real-time analytics…
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