A new campaign for Sam Adams’ new Boston import beer aims to build awareness and sell consumers on the product as it hits shelves in Ontario this summer. The beer, “Wicked Easy,” has moved to target a younger demographic. “With packaging that looks more like a craft beer and zero awareness of the product in…

About an hour outside of Ottawa, there is a brewery that is looking to hold the title of the utmost sustainability.  Arbru Solar Brewery, in Mallorytown, Ontario, runs entirely on Vitamin D’s rays to keep it operating, claiming that it is the first company in Canada to do so. “I wanted to be able to…

Labatt has now launched its tribute beer across Canada—Chernigivske. Inspired by the beloved Ukrainian beer of the same name, the tribute brew was created as a means to support Ukrainians in need, and as such, all gross profits from the sale of Chernigivske are being donated to the CARE Ukraine Crisis Fund.  Chernigivske is now…

Restaurants Canada has just released a special COVID-19 edition of its Raise the Bar report calling on Alberta to keep up the good work on liquor pricing. The grades are in: For the fourth time since 2015, Restaurants Canada has given each province a report card on how industry-friendly their liquor policy landscape is for…

[responsivevoice_button voice=”UK English Female” buttontext=”Listen to Post”] Ursa Minor Brewing is an interesting establishment and owner, Nathan Nicolas hopes to attract visitors and locals. Upon arrival, the entryway is 100km down a labyrinth of resource roads south of Burns Lake, B.C. Even the owner says day-trippers will dedicate hours to drive from northern communities like…

[responsivevoice_button voice=”UK English Female” buttontext=”Listen to Post”] Collective Arts Brewing has taken beer can designing to new levels with its craft beverage cans and bottles to becoming a portable gallery for artists to showcase their work. “There’s nothing cooler than walking into the LCBO and seeing my art on the shelf or showing up to…

[responsivevoice_button voice=”UK English Female” buttontext=”Listen to Post”] In a recent announcement, Steam Whistle Brewing decided to discontinue all of its Steam Whistle brands and only continue to sell its Pilsner. “When we first wrote the Steam Whistle Brewing business plan in 1998, our vision was to be the most respected premium beer in Canada. A…

[responsivevoice_button voice=”UK English Female” buttontext=”Listen to Post”] One of Toronto’s most popular and oldest craft breweries, Amsterdam Brewery, is being sold to Denmark’s Royal Unibrew in a deal valued at $44 million. It’s the second major Ontario craft brewery to be sold in the wake of the global COVID-19 pandemic, and owner Jeff Carefoote acknowledged…

[responsivevoice_button voice=”UK English Female” buttontext=”Listen to Post”] A special new commemorative beer has been brewed to honour Canadian pioneer, John Mitchell. Forty years after craft beer was first officially served in Canada, BC’s Russell Brewing Co. is set to release John Mitchell Signature Cascadian Dark Ale. The beer has been brewed in collaboration with staff,…

[responsivevoice_button voice=”UK English Female” buttontext=”Listen to Post”] Canadian importers, Brewers & merchants of craft beers, The Craft Brand Co., announced that it will begin selling select brands from Denver’s Great Divide Brewing through its online shop.  Beginning as a craft beer import agency in 2013, The Craft Brand Co. has become a multi-faceted, full service…