Diageo, maker of Johnnie Walker, Don Julio Tequila and Guinness, has today unveiled its annual global trends report which reveals how and why consumers will socialise over the next year. Based on AI analysis of over 160 million online conversations across the world, Distilled 2025 offers detailed insights into what is driving discussions globally and…

IWSR data shows rise in light consumption, single-category occasions and temporary abstinence The latest findings from IWSR’s Bevtrac 2024 Wave 2 report reveal a transformative shift in global beverage consumption habits, with moderation becoming more ingrained in consumer habits over the past 12 months. Drinkers are now more habitual in their control of alcohol intake,…

As economic uncertainty persists into 2025, a number of growth opportunities are manifesting themselves for beverage alcohol. Emerging economies offer a buoyant counterpoint to more subdued mature markets, and nascent growth in the on-trade sounds a note of optimism for the year ahead. The global drinks industry is facing a “subdued but opportunity-rich” trading environment…

Nearly half (49%) of Americans say they plan to drink less alcohol in 2025, a 44% increase since 2023 and further proof the sober curious movement continues to gain momentum. The percentage of those planning to cut back on alcohol consumption has been trending consistently upward over the last three years. In 2023, 34% of…

Latest IWSR data shows that no-alcohol beer remains the most dynamic no/low segment in the UK, while growth in no-alcohol wine and spirits has slowed Market performance The total UK no/low market is expected to have more than doubled in 2024 versus 2023. Duty changes and beer-focused ABV realignments have delivered a one-off boost to…

Three-fifths (60 percent) of Americans participating in Dry January believe low- and no-alcohol beer helps them achieve their moderation goals, a year-over-year increase of two percent according to a recent Morning Consult poll commissioned by the Beer Institute. “Beer has always been the beverage of moderation, and that’s even more clear as consumers find ways…

The beer industry delivered a remarkable $878 billion to the global GDP in 2023, which represented 0.8% of the global GDP, according to the latest figures revealed by the World Brewing Alliance (WBA). The study, conducted by Oxford Economics, is the largest ever undertaken on the economic impact of the brewing industry, including figures from…

The no- and low-alcohol drinks market is experiencing a transformative period of growth, driven by evolving consumer behaviours and the momentum of no-alcohol. Across 10 key markets, the combined no/low-alcohol market is expected to expand by +4% volume CAGR through 2028, with no-alcohol driving the majority of this growth, at +7% volume CAGR, while low-alcohol…

Draft beer is outperforming packaged products for share, sales and distribution in US bars and restaurants, new research from CGA by NIQ and Draftline Technologies reveals. The exclusive Draft Beer Report provides a comprehensive guide to the latest trends and developments in the sector, which is now worth $21.8bn a year. There are currently around…