2025 Outlook for 0.0 Category Looks Positive, but Still Some Social Barriers to Overcome
Heineken® 0.0 research in collaboration with University of Oxford Professor Charles Spence reveals the acceptance of low and non-alcoholic beverages continues to rise, although social pressure and being questioned when choosing alcohol-free options persist. At the start of the new year and Dry January, the outlook for the low and no alcohol category looks positive…
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