Beer Beer

Can beer be too cheap?

It seems hard to believe but back in 1992, Alberta’s Drummond Brewery got slammed-dunked for selling a beer too cheaply. Called Beer Beer, and priced in Alberta at around $10.80 for a 12-pack, all was well, with Drummond selling 1.5 million cases of Beer Beer a year. But then they entered neighbouring Saskatchewan’s beer market…

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