Brewery

Rebranding your brewery

So you want to rebrand your brewery? Great. But there’s a lot to it, and you need to give careful consideration to every step, says Leif Miltenberger, business director at Hired Guns Creative. Rebranding a brewery is no small thing. Rebranding projects typically have significant scopes, timelines, and associated costs. And they can be driven…

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Work hard, then play hard | The story of Garrison Brewing

The Brewers Association Craft Brewers Conference and BrewExpo was a different animal in 1998 compared to the annual giant it is now. Held in Atlanta, Georgia in the April of that year, the Brewing Studies National Craft Brewers Conference, as it was known then, was a melting pot of brewing knowledge. Companies like Wachsmann Brewing…

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