Constellation Brands

US hard seltzer war heating up in 2020

Constellation Brands, which brings to the US brands such as Corona and other Mexican and Mexican-style beers, will be launching this March a massive $40 million marketing blitz to introduce its new Corona Hard Seltzer. “We’re prepared to have one of the biggest introduction spends that we’ve ever had against a single brand,” CEO Bill…

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Constellation drops Ballast

The USA’s third largest brewery owner has announced it has signed a deal to sell-off Ballast Point Brewery to a relatively unknown company, Chicago-based Kings & Convicts Brewing Company. While the financial terms of the deal have not been disclosed, according to Bloomberg, Constellation had written down the brand multiple times, citing increased competition, most…

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