Coors Light

If you write it, beer will come

Ninety-three-year-old Olive Veronesi won over the web last week when a photo of her holding a Coors Light and a sign that read “I NEED MORE BEER!!” went viral, reports Alex Parker for Molson Coors. And, it resulted in her getting much more beer. On Monday, Veronesi’s dry-erase board had a new message: “GOT MORE BEER!” After a family…

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Forgo ‘cuffing season’ with a dog and a Coors Light

Coors Light is kicking off the next phase of its “Made to Chill” campaign with a dog adoption program and a new spot that celebrates skipping cuffing season.  The new 15-second spot, which fits definitively in the oeuvre the brand has created within its “Made to Chill” world, features a sweatpants-clad woman grabbing a takeout…

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