Heineken 0.0

Dry January kicks off

For those taking a break from drinking in January, Heineken is encouraging consumers to keep their alcohol-free pledge, but still have a beer in hand — Heineken 0.0. “We’re picking up on the trend of adults abstaining or reducing alcohol consumption, which we see as an opportunity to boost business in on-premise outlets during one…

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Heineken to go big guns with 0.0 alcohol-free

Heineken has launched an ambitious plan to turn around its falling sales in the USA, which will incorporate pushing its alcohol free beer, Heineken 0.0, and bringing new life Amstel Lite. Although these changes were directed at Heineken USA during a shareholders meeting in New York City last week, its believed that much of this…

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