IPA

Drinking less; willing to spend more

For health and wellness reasons, consumers are drinking less alcohol, but when they do have a beer, they’re willing to pay more, according to a recent Nielsen survey, which was reported first in Brewbound. “Value is outpacing velocity and volume in all categories,” Matthew Drummond, of Nielsen’s beverage alcohol team, said. “It goes to show…

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Dominion City Brewing Co launch Drop Bear IPA

The brewery, established in 2014, said its latest beer is loaded with peach, melon and orange hop flavour. Drop Bear IPA is a 6.5% beer that is brewed with Australian Galaxy and Summer hops and is the brewery’s nod to Australia’s unusually large and viscious marsupial, the Drop Bear. The brewery explained: “Australia’s history as…

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