Millennials

Spiritual desires

October 2, 2019

Pubs and bars in the UK and North America are seeing a boost in sales by Generation Z and Millennials choosing spirits as their favourite drink, a survey shows. Forty percent of 18-24-year-olds would pick a spirit-based drink first. This is great news for craft brewers who are branching into craft distilling. Across all age…

Better ‘dry’ than fat

August 30, 2019

Almost a third of millennials say they’re cutting back on alcohol with the top reason being: “Beer makes me fat”, according to a new article in Business Insider. Beer is being hit the hardest, with a massive 37 percent of those who say they’re drinking less, it’s beer that they’re cutting out. “If people start…